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Tommee Tippee has added to the long list of awards with a Prima Baby Gold for Innovation of the Year, for Express and Go - a new system which makes life simpler for mums who express.
The awards will be announced in the April issue of Prima Baby magazine (on sale 24th March) and online on Prima Baby’s sister site, madeformums.com. The entries were judged based on value for money, ease of use/effectiveness, innovation and look/design, and the panel of highly credible judges gave the Tommee Tippee Express and Go range their vote.
The Express and Go range, available in Mothercare online and in stores, which includes kits, a pouch storage case, pouches with screw lids, pouch feeding bottle and breast pump adapters, is a revolutionary new system which can be used with most major brands* of breast pumps, to enable a mum who is expressing, to feed baby in fewer steps. By using a single pouch to EXPRESS, STORE, WARM, and FEED, there is no need to transfer milk at any stage, so Mum will never lose a precious drop!
The Bottle and Pouch Warmer is unique in that it heats milk from the bottle or storage pouch. Breast milk is heated gently to the perfect temperature for feeding, helping to preserve nutrients and vitamins. The intelligent warmer has three simple settings, giving parents the choice between bottle/pouch type, size of feed and the starting temperature (frozen, fridge or room). It is part of the range of Express and Go products – a revolutionary range of products which include kits, a pouch storage case, pouches with screw lids, pouch feeding bottle and breast pump adapters (to enable the system to be used with most major brands of breast pump*)
Kiera Day, Head of UK Marketing for Tommee Tippee comments, “We are thrilled the new Tommee Tippee Express and Go Bottle and Pouch Warmer has been given the judges Gold Innovation Award at the Prima Baby Awards this year. It is part of our latest range of products, which aim to make life easier for mums who express. It’s a true accolade and testament to the products and commitment of the brand to continue innovating.”
One of the judges, Health Visitor and Author of Happy Baby, Happy Family, Sarah Beeson MBE, commented, “Many mothers need to express breast milk which can help them continue with breastfeeding for longer. Whatever your circumstances, expressing is extra work and the Tommee Tippee Express and Go does help to reduce that, by using just one sterilised pouch which can go in the fridge or freezer and be warmed up when you need it; hopefully giving more mums time to enjoy being with their lovely new baby.”
The Tommee Tippee Express and Go system and products are available in Mothercare stores and online. Range includes breast pump adaptor set (£4.49), breast milk pouch bottle (£7.99), breast milk pouches (£6.99), breast milk bottle and pouch warmer (£49.99), breast milk storage case (£9.99), starter set (£19.99) and complete set (£74.99).For more information on the entire range, please visit www.tommeetippee.co.uk or www.parent-on.com to see the new global brand positioning.