Our members include...
Relyon Ltd TRL/Child Safety Centre Cheeky Rascals Ltd Mamas and Papas Ltd BabyStyle UK Ltd Tee-Zed Products Ltd Bugaboo International BV Obaby Ltd iCandy World Limited Kerrikids Ltd t/a babocush Cuddledry Ltd Kiddy Children's Products UK Ltd Hardenberg&Co Ltd Gro Company (The) Kit for Kids Ltd And Design Ltd Bureau Veritas Consumer Product Services UK Ltd Prince Lionheart UK Ltd Summer Infant Europe Huggabubba Ltd Sweet Dreamers Ltd Hauck Group Ltd Totseat Ltd SHNUGGLE LTD Hippychick Ltd FIRA International Ltd Snuggle Sac Company Ltd (The) Infababy Opus Innovations Ltd Chicco UK Bambino Mio Limited Nuby UK Clippasafe Ltd 2012 Ltd Zip Us In Ltd PacaPod Ltd Babycup Ltd Apramo UK Ltd Silver Cross UK Ltd Newell Brands Mayborn Group Britax Steribottle Ltd Innovative Baby Products Ltd High Street Textile Testing Services CuddleCo Ltd Red Kite Baby Company Ltd (The) SGS United Kingdom Ltd Cosatto Ltd Premiere Baby Ltd t/a MOBA LittleLife David Lowe & Co Ltd Kid Rapt Ltd Dorel UK Columbus Trading Partners East Coast Nursery Ltd Boori Europe Ltd BubbleBum (UK) Ltd Harry & Rose TotsBots Ltd My Carry Potty

Latest News

Hot topics for Harrogate


Hot topics for Harrogate

The retail environment creates a roller coaster of challenges and stocking a fantastic range of products certainly helps to boost your business; but knowing what makes your customers tick and how best to communicate messages to them is vital too.

The Baby Products Association has once again organised a fantastic line up of speakers for its Seminar Programme atHarrogate International Nursery Fair all delivering subjects which can help with business in the nursery industry – whether you are a manufacturer and supplier; or a retailer.

Fraser Bradshaw of creative agency saintnicks will explore the role of brands to consumers and how they can keep their relevance in a world of over-supply, outlining the key steps to strengthening brands and achieving sales growth on and offline. Fraser is a retail private equity investor with over 25 years’ experience in commercial management and strategic marketing and was formerly managing director of global advertising agency McCann Erikson.

Jonathan Watson and Nick Richardson of The Insights People – a market intelligence company specialising in the kids, parent and family sectors work with some of the biggest brands in the world. They will give visitors to Harrogate a heads up on consumer trends in the nursery sector and an insight in how they can engage with consumers effectively and encourage sales in an ever-changing, highly competitive market place.

With the explosion of social media in engagement in recent years, Ross Hewitt of Secret Pie 

will explain the importance ofsmart social media planning. His presentation will cover how a retailer can get organised with social media content and begin to create a content plan that will help them to stay focussed on messages to their existing audience as well as attract new followers. He will also explore content ideas and will give suggestions on how to get a person to move from the digital platform into a real-world store.

Finally, BREXIT isn’t far from many of our thoughts and with just a week from the show until the UK intends to leave the European Union, it will no doubt be a hot topic raising a lot ofuestions. Sara Ludlam from leading law firm 3Volution will explain the possible implications for companies in the nursery industry from a commercial and intellectual property perspective.

The Seminar Theatre is located in Hall Q of the Harrogate Convention Centre and seminars will take place on Sunday 24th and Monday 25th March. Free to attend, full details and times can be found on the website HERE .

See all BPA News

Harrogate International Nursery Fair
Department for International Trade