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Sweet Dreamers Ltd BabyStyle UK Ltd RECARO Child Safety Ltd Summer Infant Europe Hippychick Ltd Silver Cross UK Ltd Cuddledry Ltd Obaby Ltd Kit for Kids Ltd SGS United Kingdom Ltd Kerrikids Ltd t/a babocush Apramo UK Ltd Clippasafe Ltd TotsBots Ltd Kid Rapt Ltd Prince Lionheart UK Ltd My Carry Potty Chicco UK Hauck Group Ltd Innovative Baby Products Ltd Relyon Ltd Premiere Baby Ltd t/a MOBA Bugaboo International BV LittleLife Totseat Ltd PacaPod Ltd Hardenberg&Co Ltd 2012 Ltd Babycup Ltd Columbus Trading Partners BubbleBum (UK) Ltd Zip Us In Ltd Graco UK & Ireland High Street Textile Testing Services East Coast Nursery Ltd Opus Innovations Ltd SHNUGGLE LTD And Design Ltd Huggabubba Ltd Mamas and Papas Ltd Baby Gear Ltd Cheeky Rascals Ltd iCandy World Limited Kiddy Children's Products UK Ltd Britax Red Kite Baby Company Ltd (The) Boori Europe Ltd Mayborn Group Bureau Veritas Consumer Product Services UK Ltd Tee-Zed Products Ltd FIRA International Ltd Gro Company (The) Harry & Rose David Lowe & Co Ltd Cosatto Ltd Dorel UK CuddleCo Ltd TRL/Child Safety Centre Snuggle Sac Company Ltd (The) Mama Designs Ltd Bambino Mio Limited

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Lords and Dragons


Lords and Dragons
The Baby Products Association certainly upped its game in Cologne this year, as the UK Pavilion at Kind und Jugend was not only bigger and better than ever before; with more participants and eye-catching branding; but also attracted attention from Lords and Dragons too.

Touker Suleyman of BBC television’s Dragon’s Den spent several days in the UK Pavilion supporting current business interests and exploring opportunities to support new UK innovations. Lord Digby Jones of Birmingham who is a chairman of a number of businesses including On Logistics which is the UK distributor for Apramo; and also served as the UK’s Minister of State for Trade & Investment from 2007 to 2008, spent a day visiting the UK Pavilion and expressed his admiration for the exhibition area saying: “It’s incredible to see so many British companies together flying the flag. Seeing the prominent branding in the UK Pavilion – which is the focal point of the entire hall –  makes me feel proud to be British.”

This year, more than 70 companies participated in the UK Pavilion with every type of product possible for pregnancy and babies including toiletries and wipes, feeding and teething accessories, toys and furniture and of course strollers and car seats. The dedicated networking area in the centre of the Pavilion proved hugely popular, not only with exhibitors in the Pavilion, but encouraged international buyers to remain in the area to meet colleagues and enjoy refreshments.

Robert Anslow, managing director of the Baby Products Association, comments: “The UK Pavilion moved to a new location, Hall 4.1 of Koelnmesse this year and we were uncertain about how this would work for our members. However, it was noticeable that this area was busier than other halls at the show – to the point that several companies in Halls 10 and 11 have enquired about relocating to the UK Pavilion next year. Early feedback from our exhibitors indicate that 2017 was another very successful show.”


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