Our members include...
SGS United Kingdom Ltd Kid Rapt Ltd Totseat Ltd Gro Company (The) Cuddledry Ltd PacaPod Ltd Huggabubba Ltd Hardenberg&Co Ltd TotsBots Ltd Relyon Ltd Newell Brands Columbus Trading Partners TRL/Child Safety Centre Kerrikids Ltd t/a babocush Boori Europe Ltd Kiddy Children's Products UK Ltd Mamas and Papas Ltd Steribottle Ltd Cosatto Ltd Zip Us In Ltd Opus Innovations Ltd BabyStyle UK Ltd Tee-Zed Products Ltd Red Kite Baby Company Ltd (The) Dorel UK Infababy East Coast Nursery Ltd SHNUGGLE LTD Prince Lionheart UK Ltd Bugaboo International BV CuddleCo Ltd iCandy World Limited 2012 Ltd Summer Infant Europe Innovative Baby Products Ltd Sweet Dreamers Ltd Nuby UK FIRA International Ltd Harry & Rose High Street Textile Testing Services Chicco UK Obaby Ltd Britax Hauck Group Ltd My Carry Potty Babycup Ltd Hippychick Ltd And Design Ltd Mayborn Group Snuggle Sac Company Ltd (The) Premiere Baby Ltd t/a MOBA Silver Cross UK Ltd David Lowe & Co Ltd Bureau Veritas Consumer Product Services UK Ltd LittleLife BubbleBum (UK) Ltd Clippasafe Ltd Kit for Kids Ltd Apramo UK Ltd Cheeky Rascals Ltd Bambino Mio Limited

Latest News

Hot topics for Harrogate

05/03/2019

Hot topics for Harrogate

The retail environment creates a roller coaster of challenges and stocking a fantastic range of products certainly helps to boost your business; but knowing what makes your customers tick and how best to communicate messages to them is vital too.

The Baby Products Association has once again organised a fantastic line up of speakers for its Seminar Programme atHarrogate International Nursery Fair all delivering subjects which can help with business in the nursery industry – whether you are a manufacturer and supplier; or a retailer.

Fraser Bradshaw of creative agency saintnicks will explore the role of brands to consumers and how they can keep their relevance in a world of over-supply, outlining the key steps to strengthening brands and achieving sales growth on and offline. Fraser is a retail private equity investor with over 25 years’ experience in commercial management and strategic marketing and was formerly managing director of global advertising agency McCann Erikson.

Jonathan Watson and Nick Richardson of The Insights People – a market intelligence company specialising in the kids, parent and family sectors work with some of the biggest brands in the world. They will give visitors to Harrogate a heads up on consumer trends in the nursery sector and an insight in how they can engage with consumers effectively and encourage sales in an ever-changing, highly competitive market place.

With the explosion of social media in engagement in recent years, Ross Hewitt of Secret Pie 

will explain the importance ofsmart social media planning. His presentation will cover how a retailer can get organised with social media content and begin to create a content plan that will help them to stay focussed on messages to their existing audience as well as attract new followers. He will also explore content ideas and will give suggestions on how to get a person to move from the digital platform into a real-world store.

Finally, BREXIT isn’t far from many of our thoughts and with just a week from the show until the UK intends to leave the European Union, it will no doubt be a hot topic raising a lot ofuestions. Sara Ludlam from leading law firm 3Volution will explain the possible implications for companies in the nursery industry from a commercial and intellectual property perspective.

The Seminar Theatre is located in Hall Q of the Harrogate Convention Centre and seminars will take place on Sunday 24th and Monday 25th March. Free to attend, full details and times can be found on the website HERE .

See all BPA News

Welcome
Harrogate International Nursery Fair
Department for International Trade